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Volvo's sales in China up 34.3% in H1

2014-08-25 11:06 Globaltimes.cn Web Editor: Qin Dexing

Sweden-based automaker Volvo Cars Corp, owned by Zhejiang Geely Holding Group, saw its sales in the Chinese market grow to 7,583 units in June, hitting a new record in single-month sales and bringing its sales in the first half year to 38,555 units, a year-on-year increase of 9.5 percent, according to the data released by Volvo Cars China.

Benefiting from the considerable growth in China, Sweden and elsewhere in the European market, Volvo's sales in the global market totaled 229,013 units in the first half of the year, increasing 9.5 percent compared with the same period in last year, helping Volvo to maintain steady growth for consecutive 12 months.

The sales rise in China mainly contributes to the Volvo 60 series which is equipped with the Drive-E powertrains. Volvo XC60achieved sales of 16,672 units in the first half year, increasing 38.3 percent year on year, among which the sales in June hit a single-month record of 3,250 units. The Volvo S60L, specially designed for the Chinese markets also saw sales rise and had its sales in June top 2,000 units. The sales for Volvo V40 reached 5,568 units in the first six months/

In 2014, Volvo introduced the Drive-E powertrains and Sensus smart vehicle interactive system, serving as a prelude to the planning of core competiveness and promoting brand revitalization with innovative high-tech solutions. Driven by this technological innovation, Volvo has taken intensive measures to upgrade its product range in China.

Volvo started the upgrade by introducing the V40 Cross Country in the beginning of this year, and then launched the brand new 60 series in February equipped with the Drive-E powertrains, and unveiled the 2015 models of S60L, XC60, V60, S60 R-design and V40 that equipped with Sensus in July.

Meanwhile, the upgrading of channel and service provides more added values for Volvo's brand and products. Volvo updated its more consumer-oriented maintenance service standards in April, aiming to offer consumers with more considerable services, greater cost-performance, and higher satisfaction levels.

The launch of 2015 models of Volvo 60 series and V40 in July 2 enhanced Volvo's improvement in technological innovation and product competiveness. More models will be introduced to the Chinese market in the next few months and we are confident that we will achieve the full-year target, according to Fu Qiang, President and CEO of Volvo China. Volvo is striving for its "Chinese Year" by its unique brand philosophy, humanized technology and northern European style and paving for a new pattern of the Chinese luxurious car market.

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