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Home appliance makers to see growth

2014-05-23 14:01 Global Times Web Editor: Qin Dexing
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Chinese home appliance makers like Qingdao Haier Co and Midea Group are on track to deliver stellar growth this year thanks to rising wages and the country's urbanization drive.

Appliance manufacturers are expected to outshine China's home appliance retailers as the manufacturers are largely immune to the fiercely competitive online market, unlike companies such as GOME Electrical Appliances Holding and Suning Commerce Group Co, which have struggled with e-commerce initiatives.

The country's home appliances market is expected to reach 738.1 billion yuan ($118.40 billion) by 2016 in terms of retail value, up from an estimated 603.5 billion yuan this year and 547.5 billion yuan in 2013, according to data from consumer research firm Euromonitor.

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