Qoros 3 Hatch, eBIQE Concept debut China

Vice-Chairman, Volker Steinwascher introduces the Qoros 3 Hatch. [Photo provided to chinadaily.com.cn]

Qoros, the new international car brand, staged a double Chinese premiere at the 13th Beijing International Motor Show on April 20, 2014.

The brand's second production model, the Qoros 3 Hatch, was presented to Chinese audiences for the first time. It is a compact hatchback featuring bold, dynamic design, excellent connectivity, and generous interior space and equipment. Also making its China debut is the Qoros eBIQE Concept, an innovative electric bike design and connectivity showcase.

Qoros 3 Hatch

Dynamic design, excellent connectivity, class-leading interior space, generous specification, high safety standards

The styling of the compact (C-segment) Qoros 3 Hatch displays a subtle, youthful evolution of distinctive signature Qoros design cues. Its clever proportions result in a 'wedge-shape' ready-to-go look, appearing to lower the nose and raise the tail. At the front, its face is characterised by a muscular 'bite', while compact rear lamp clusters are positioned neatly either side of a large and practical tailgate. Several further design details provide additional energy and poise.

The interior boasts class-leading space, exceptional refinement, understated quality and a generous level of equipment across the range that is not normally available on compact segment cars. And unique upholstery colour combinations and materials provide a bold, fresh, trendy interior ambience.

Each Qoros 3 Hatch is fitted as standard with the brand's innovative eight-inch touchscreen infotainment system – Qoros MMH™ (Multi Media Hub) – which is operated via multi-gesture finger swipe inputs for minimal driver distraction. Also fitted as standard is the brand's QorosQloud™ 3G connected services platform, which delivers a comprehensive suite of free-for-life services, including vehicle monitoring, social networking and enhanced navigation. It brings a new perspective to the way motorists interact with their vehicles, seamlessly integrating with other digital devices through a dedicated website and smartphone apps.

The Qoros 3 Hatch is based on the same innovative modular platform as the Qoros 3 Sedan, which became the first car developed in China to be awarded five stars by Euro NCAP. It was later announced by Euro NCAP as 'the best performer of any car subjected to Euro NCAP's crash tests in 2013' making it one of the safest tested in the organisation's 16-year history.

The Hatch also shares with the Sedan its highly-efficient 1.6-litre naturally-aspirated and turbocharged engines and six-speed manual and DCT transmissions.

The Qoros 3 Hatch will be manufactured in the brand's all-new, highly-efficient and environmentally-sustainable assembly plant in Changshu, China, on the same production line as the Qoros 3 Sedan and will go on sale in China in the middle of 2014.

　　Qoros eBIQE Concept

Designed for modern metropolitan always-connected commuters and leisure riders, showcasing Qoros design and connectivity

The eBIQE Concept is suitable for commuting and for leisure rides, and just like the brand's road cars it has a unique combination of attributes to enhance the lives of modern, metropolitan customers.

Its design successfully incorporates Qoros'design DNA with clean horizontal lines, a forward-leaning wedge profile and a hockey stick-shaped spoiler–all typical Qoros design traits.

The eBIQE Concept also features an adapted version of the innovative QorosQloud connected services platform, adapted for application to the electric bike. It is operated through an advanced five-inch version of the brand's Qoros MMH™ (Multi Media Hub) touchscreen or via a dedicated website (www.qorosqloud.com) or smartphone app.