Bosideng London to be official outfitter for Tottenham Hotspur

Gao Dekang (L) and Daniel Levy

Men's clothing retailer Bosideng London, a Chinese brand, has agreed to a commercial partnership with English Premier League club Tottenham Hotspur.

Bosideng London will be the club's Official Formal Menswear Partner during the 2013/14 and 2014/15 football seasons. The announcement has coincided with Tottenham Hotspur's visit to Hong Kong for the Barclays Asia Trophy 2013.

Bosideng London's premium menswear collection was launched in 2012 and is the first flagship store for the brand outside the People's Republic of China, situated near London's exclusive and world-famous Mayfair area.

Bosideng London will provide formal wear to the first team, management and board of the Barclays Premier League Team. The agreement includes the provision of suits, shirts, ties, shoes and accessories from its latest collection, as well as a presence across the club's website and social media channels to directly engage with fans across the world.

Tottenham Hotspur will also benefit from Bosideng's strength in the Chinese market, where the two businesses will work together to grow the club's presence and support in a key international territory.

Gao Dekang, chairman and CEO of Bosideng, said: "As one of Europe's leading clubs, it's an exciting opportunity for Bosideng London to support Tottenham Hotspur. With Bosideng a Chinese company new to Europe, it's important for us to have a strong UK presence and we're delighted to be working with Tottenham Hotspur as part of our awareness programme."

"We are delighted that Bosideng will be the Club's new formal menswear partner," said Daniel Levy, chairman of Tottenham Hotspur. "Bosideng London has already established a reputation for style and innovation, values which we share here at the club."

Wayne Zhu, CEO of Bosideng UK, added: "The partnership with Tottenham Hotspur Football Club is a key part of Bosideng London's strategy to establish a brand platform within the UK and Europe. I am delighted and excited by our association with such a world famous partner, and I am positive this will be a long and fruitful relationship."