Dough figurines are showcased during the show.(Photo provided to chinadaily.com.cn)
An intangible cultural heritage show was staged at the headquarters of Jingdong (JD) Group in Beijing, aiming to provide productive protection and inheritance for the intangible cultural heritage through the form of internet plus exhibition.
Organized by large online retailer Jingdong Group and cultural company Yongxin Huayun, the ICH show features traditional Chinese style, and has set up special areas for art masters to present their skills on spot. The Taishan shadow play, Beijing dough figurine, kite, wood block painting and tie-dying are showcased during the exhibition, and visitors can also participate in interactive activities.
