Daigou agents offer overseas products that are usually missing in Chinese markets－with prices 30 to 40 percent lower than in Chinese stores－by avoiding customs duties.
Some of those agents are students who study abroad, and some are professionals with marketing and distribution lines in China.
"We are working on a China strategy," CEO Dani Reiss told the Canadian business newspaper the Financial Post. "China is a huge potential market for us."
Originally designed for extreme weather expeditions, Canada Goose got a higher public profile after being used by crews in such productions as Game of Thrones and The Danish Girl.
" Its success is also closely connected with its marketing and promotional strategies," Neil Wang said.
The brand has benefited from celebrity endorsement in its promotion in China. Jack Ma, the founder of Alibaba Group and one of the country's richest men, was spotted wearing a Canada Goose woman's parka at a number of international forums and during a meeting with US President Donald Trump.
Social media tags with "Jack Ma" and "Canada Goose" leaped to the top of key search words the next day, and Canada Goose, or similar looking products, became one of the top choices for purchases using online e-commerce retailer Taobao, the Alibaba unit.
As high-end brands like Moncler and Canada Goose enjoy a growing customer base, down coat brands with good quality but affordable prices enjoy a major customer base.
According to China top e-commerce platform Tmall, sister company to Taobao and subsidiary of Alibaba, the top five brands for menswear and womens wear with the largest sales volumes during Singles Day were priced between $150 and $200 for their down jackets.
During the Singles Day (an annual online shopping day for sale which falls on Nov 11) sales, clothes brand HLA, known as the "Chinese Zara," was number one in menswear on Tmall, bringing in over 400 million yuan ($64 million) in sales. HLA's down jackets outsold all other categories. More than 220,000 were sold, for over 100 million yuan.
Uniqlo Co Ltd, a Japanese brand specializing in casual wear, ranked second in menswear sales and came in top for women's sales.
During the Singles Day sales, the brand sold more than 100 million items within 1 minute.
According to Uniqlo China, down jackets are among the best sellers this winter, with "light" and "trendy" the key search words used the most. "Customers now want a down jacket not just as cold weather gear, but also something that is light, chic, and cool," Uniqlo China said.
According to Uniqlo China, 75 percent of consumers ranked "quality" as their primary concern when making purchase decisions, while 70 percent ranked "light" when choosing down jackets.
" Of course I also buy down jackets from Uniqlo, and other brands as long as the jackets can keep me warm and make me look pretty," Amber Zhang said.
" After all, quality and fashion matter the most for down jackets, and then comes the price."
