LINE

Text:AAAPrint
Odds

Liquor brand's perfume smells of marketing push

1
2018-02-08 10:21Global Times Editor: Li Yan ECNS App Download

A liquor company in China has been selling perfume in what industry experts say is a bid to sniff out a new, younger market online.

Though Luzhou Laojiao, a well-known distiller of baijiu, has been offering the new scent on their website since August, netizens caught a big whiff of the news Tuesday.

The company sold through its entire stock of 20,000 units within 48 hours as a result of the social media attention this week, Luzhou Laojiao said on Sina Weibo Wednesday.

"We haven't decided whether we plan to restock," a customer representative told National Business Daily.

Though bearing a baijiu brand, the perfume skips on the pungent aromas associated with the grain alcohol and instead settles on a floral mix of peach blossom, peony and lilac, according to the product description.

It sells for 139 yuan ($22) for a 30 ml bottle.

Baijiu industry experts were skeptical of the move. "Luzhou Laojiao is probably trying out new ways to attract more young customers online," commented Sun Yanyuan, a Baijiu expert. "It would be quite difficult for them to cross over into cosmetics… otherwise it is just a marketing move."

Many on Sina Weibo just smelled an opportunity to make a joke. "You'd probably be dead drunk after taking one whiff," wrote "kuwang."

  

Related news

MorePhoto

Most popular in 24h

MoreTop news

MoreVideo

News
Politics
Business
Society
Culture
Military
Sci-tech
Entertainment
Sports
Odd
Features
Biz
Economy
Travel
Travel News
Travel Types
Events
Food
Hotel
Bar & Club
Architecture
Gallery
Photo
CNS Photo
Video
Video
Learning Chinese
Learn About China
Social Chinese
Business Chinese
Buzz Words
Bilingual
Resources
ECNS Wire
Special Coverage
Infographics
Voices
LINE
Back to top Links | About Us | Jobs | Contact Us | Privacy Policy
Copyright ©1999-2018 Chinanews.com. All rights reserved.
Reproduction in whole or in part without permission is prohibited.