The screenshot of 'Office Chef' most viewed video on YouTube. (Photo provided to CGTN)
China's latest online star uses everyday office supplies to make pancakes with her computer chassis, hot pot with a kettle and a DIY oven with a desk drawer and a light bulb at her desk.
The 23-year-old, known as Ms. Yeah, began uploading her quirky cooking videos to Sina Weibo - Chinese Twitter-like social media platform in January and now has a fan base of more than three million.
Started in February, she found new fans outside the country when she posted videos on YouTube, which now has more than 648,000 subscribers.
It's not the type of food that she cooks, which is mostly everyday Chinese dishes, that makes people find her fascinating, but how she cooks them. She uses equipment from around her office to make elaborate meals.
In one video, she makes Chinese pancakes in a computer case and in another, she cooks hot pot inside a water dispenser.
Her most viewed video showed her cooking crayfish in a popcorn popper, which hit 5.1 million views on YouTube.
"I think I spend all of my spare time watching her videos," Kenny Dilian, a fan from Indonesia said.
Ma Yeah ranked No 3 and No 12 in July and August on Sina Weibo video initiated blogger ranking.
Internet celebrity is a big business in China. Businesses generated by internet celebrity, including revenues from viewership, advertising, and sales of relevant products, raked in a 58 billion yuan (about 8.5 billion dollars) in 2016, more than China's box office in 2015, according to CBN Data, a Chinese commercial data company.
With the flying- speed development of short video, there is the equivalent growing number of bloggers emerging online each day. The audiences are likely to become pickier and paying attention to the quality of the video itself.
We all know they become famous fast but do we know how long will they stay on stage?
Easy come, easy go.
