A Healthpost employee sorts products at the company's warehouse in Collingwood in Golden Bay on New Zealand's South Island..(Photo provided to chinadaily.com.cn)
Peter Butler said as their customers are located almost everywhere, there was no data pointing to which sub-market might be more important than others.
In 2008, the Butlers thought Korean consumers might be more interested in their products and they put more efforts into the market.
" We could see no big difference in sales related to Korean consumers after all these efforts, " Peter Butler said.
Two years later they turned their attention to the Japanese market by building a Japanese sub-site and hiring two Japanese employees.
But likewise, their efforts did not result in a significant difference in sales.
However, in 2014, Abel Butler recalled that they had noticed there was a significant increase in Chinese-related orders.
"The Chinese prefer to order a variety of products once while consumers in other countries might order one piece each time," Peter Butler said.
" You know we, of course, like these type of consumers and by the way, parcels to China seldom go missing, which might happen quite often in other developing countries such as in India," he added.
Although, the family attributes the increase to the common ground between traditional Chinese medicine, which is sourced from herbs and their belief in products made from natural ingredients and not tested on animals, they are still not exactly sure why the Chinese like their products.
"I guess the surge in inbound tourists and students from China might have helped them get to know us and brought in orders," Abel Butler said.
