Li Yuchun's latest album, Growing Wild, sold over 6 million copies, grossing over 32.8 million yuan. (Photo provided to China Daily)
Release of four-part album shows Super Girl's newfound confidence
Chinese singer-songwriter Li Yuchun released her eighth studio album, Growing Wild, in 2016. Instead of a CD including a dozen new songs, Li broke with tradition by separating the new album into four EPs.
She also teamed up with QQ Music, the music service under China's internet giant Tencent, to launch the new album online. The first EP, Wild, sold 3 million copies in 16 days after it was released in May of last year. The three other EPs were then released within six months, with total sales of more than 6 million copies, grossing over 32.8 million yuan ($4.73 million).
When the numbers were announced at a press conference in Beijing recently, the 32-year-old Li smiled shyly in front of her roaring fans.
"The idea for the new album started two years ago. At that time, I just followed the traditional pattern of selecting new songs and put them into an album," Li says.
