An APEC silk shawl is priced at 9,980 RMB in the Summer Palace online store. (Photo/Summer Palace "Royal Business Street")
A pair of handbags sold in the Summer Palace online store. (Photo/Summer Palace "Royal Business Street")
The Summer Palace in Beijing recently opened its official online store, "Royal Business Street," on e-commerce platform Taobao.
According to Summer Palace authorities, a total of 53 items are currently available for purchase. The items are largely cultural and creative souvenirs, including ornaments, books, clothes, bags, stationary, souvenirs and birthday gifts. The cheapest item is paper towels, selling for 3 RMB per pack; the most expensive item is an APEC silk shawl, priced at 9,980 RMB.
Sales of the products from Aug. 16 to Oct. 8 of this year reached 830,000 RMB. In addition to online sales, the Summer Palace has also opened two brick-and-mortar stores in the Renshou Hall area.
Since 2015, the Summer Palace has successively launched its official app, free Wi-Fi, an e-ticket system and official online store. It is expected to implement mobile phone and ID card entry, along with mobile payment, in 2017.
