A large-scale underground storage cellar is part of the liquor culture park. (Photo by Zhang Xingjian/chinadaily.com.cn)
In the wake of China's crackdown on officials' lavish spending, most liquor makers have tightened their belts and anxiously weighed up future prospects.
However, one Baijiu maker has wisely adapted its liquor production to Chinese drinking culture.
A visit to Yanghe Distillery's headquarters, distillery and production plant in Suqian in East China's Jiangsu province shows the different approach is paying off.
The company is filled with construction sites where huge buildings are taking shape.
The building work is evidence of the liquor producer's confidence in its plans to grow bigger.
The Chinese government's anti-corruption campaign has effectively banned Baijiu, or white spirit, from the tables of officials hosting dinner parties, hitting the industry hard.
Yanghe is the exception and has continued to grow with the help of the Chinese liquor culture park. The liquor culture park was established in 2006 and has risen to become a National Top 4A Grading Tourist Attraction.
"We are striving to spread Chinese liquor culture onto the world stage. And we hope every visitor to the park learns some knowledge concerning the storage, appreciation and brewing of liquor," Yanghe Distillery's Yao Yao said.
