LINE

Text:AAAPrint
Culture

Marketing Western masters(4)

1
2016-07-20 10:37China Daily Editor: Feng Shuang
(Photo provided to China Daily)

(Photo provided to China Daily)

He says it is not difficult to mount an exhibition of a master's works by borrowing them from private collectors, but the best pieces are largely held by prestigious museums that are very selective about where their treasures are shown.

However, rising to the defense of private organizations that hold such events, Yan says they need time to become more professional.

He says unlike State-funded museums, the private sector has to sustain itself on tickets and marketing so that they can stage more shows.

He says the cost of the ongoing Renoir exhibition includes insurance, transportation, payment for borrowing works and sometimes even conservation fees. The total cost of such shows can work out to several millions of yuan.

He says he hopes to recover his costs through ticket sales (45 yuan for an adult) and other promotional activities. The exhibition ends on Aug 20 and will move to a shopping mall in Shenzhen in September.

Yan's company is also working with Germany's Bell Art Center to present an exhibition of Anselm Kiefer's works at the Baijia Lake Art Center later this year. And because of his sizeable body of work, Yan estimates the cost of the event will run into tens of millions of yuan.

The 71-year-old German artist is the first on a list of Western artists whose works Yan plans to showcase under a five-year agreement with the Bell Art Center signed recently, he says.

Yan says private organizations can also help in marketing Chinese artists abroad.

He says an overseas exhibition of Chinese oil painter Jin Shangyi is on his agenda.

  

Related news

MorePhoto

Most popular in 24h

MoreTop news

MoreVideo

News
Politics
Business
Society
Culture
Military
Sci-tech
Entertainment
Sports
Odd
Features
Biz
Economy
Travel
Travel News
Travel Types
Events
Food
Hotel
Bar & Club
Architecture
Gallery
Photo
CNS Photo
Video
Video
Learning Chinese
Learn About China
Social Chinese
Business Chinese
Buzz Words
Bilingual
Resources
ECNS Wire
Special Coverage
Infographics
Voices
LINE
Back to top Links | About Us | Jobs | Contact Us | Privacy Policy
Copyright ©1999-2018 Chinanews.com. All rights reserved.
Reproduction in whole or in part without permission is prohibited.