Those who are interested in the artist's works should go to the museum. But for those who want to understand the artist's 37-year life story, the show is a perfect experience, he says.
Like many multimedia shows promoting master artists, the Van Gogh show doesn't display any original works, although it's the first show of its kind created by a museum.
The previous multimedia shows on the lines of such artists as Monet staged in China were either produced by film studios or technology companies.
Ruger, the museum director, says that because of the vulnerable nature of the original works and limited transport options, many of Van Gogh's pieces rarely leave museums and some never travel.
"The 'experience' show is a world trend and we're in it. For museums, it's like an extension of the institution," he adds.
Ruger is confident about the show's quality and popularity since it took them nearly two years to produce. He says the "experience" show is a much richer and broader presentation of the master artist's extraordinary life than other material available to the public.
Liang Jianxin, who visited the show on Saturday, says she's more interested in the details of Van Gogh's life and works than the technology used in the show.
"The Chinese have lots of opportunities to see hi-tech. But we're more attracted by details such as how Van Gogh created his painting The Bedroom," says Liang, who has seen many multimedia shows, like the Monet show, which opened in Beijing in May.
Lam Ching Kui, chairman of Wai Chun Culture, which won the bid to organize the show in China last year, says his investment in the show so far is more than 100 million yuan ($16 million), while other shows staged previously in China involved no more than 10 million yuan each in terms of production cost.
The average ticket for multi-media show in China is about 100 yuan, the same as a film ticket. But the ticket for Meet Vincent Van Gogh is 288 yuan in Beijing－equivalent to a ticket for a drama or a concert.
"I think it is well worth it. You need just 10 minutes for other shows. But for our show, you need at least 45 minutes to explore the details of Van Gogh's life and works," says Lam, describing previous multimedia shows in China as "PowerPoint presentations".
