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Guangzhou OED Technologies raring to wrap the world in e-paper(2)

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2016-03-21 09:03China Daily Editor: Qian Ruisha

OED has so far developed more than 155 domestic and international patents of e-paper display technologies, said Chen.

Emerging markets, especially countries and regions along the Silk Road Economic Belt and 21st Century Maritime Silk Road, will play an important role for the company's future growth, said Chen.

In the past, OED's strong research and development in the e-paper display sector had resulted in a big deal with a leading mobile phone producer based in Russia.

In October last year, the company signed an agreement with Russian smartphone maker Yota Devices, to provide its technologies to the Russian company, which is developing its next generation of products with double-sided displays.

"With closer cooperation with Chinese suppliers, a substantial increase in sales is expected in China in the near future," said Vladislav Martynov, chief executive officer of Yota Devices, during the agreement signing ceremony.

Yota launched its YotaPhone2 in the Chinese market in May last year. Its dual-screen phones got a big blast of publicity in China after Russian President Vladimir Putin gave one as a gift to Chinese President Xi Jinping at the 2014 Asia-Pacific Economic Cooperation Economic Leaders' Meeting in Beijing.

The novel smartphone has a second e-paper display screen on its back, which can provide various notifications and messages and help reduce battery use.

But it was not smooth sailing always for OED Technologies in the global markets. It's just over a year since the company successfully fought off a bruising patent infringement suit filed in early 2012 by its global rival E Ink Corporation.

Memories of that case still rankle Chen.

The lawsuit had alleged that OED's German customer, TrekStor GmbH, had infringed two E Ink patents on electrophoretic displays in e-book readers. The case followed the Chinese e-paper producer's success in Europe where its sales had surged.

"OED's high sales in Europe, especially in Germany, raised E Ink's concerns about possible loss of market share," said Chen.

It took nearly more than two years for OED to successfully defend its customers' right to use its e-paper display panels.

"As a young company, we needed to offer our full services and support to our customers. So we were active in helping defend ourselves against the lawsuit," said Chen.

"After a thorough analysis by our German attorneys and technical experts, we considered the lawsuit to be wholly without merit as we had already developed dozens of patents of producing and selling the e-paper display panels."

In February 2015, the Federal Patent Court in Germany ruled E Ink's lawsuit was invalid.

"Winning the lawsuit helped greatly expand our overseas sales. The global e-paper display market will change in the near future. We have plans to ship more products overseas," said Chen.

According to him, the company's products have since been sold in the Netherlands, Belgium and Italy.

"The years-long lawsuit has not affected our business and our clients. TrekStor's marketing and sales of its E-Book readers are running as usual," Chen said.

OED is now gearing up to supply its products to some top makers of home appliances in South Korea, including LG and Samsung.

  

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