Windows in a Shanghai's Xintiandi pedestrian shopping district have been turned into an exhibition area for British architects. (Photo/CNTV)
If you visit Shanghai's Xintiandi pedestrian shopping district this month, you will probably notice something different in some of the windows. They have been turned into an exhibition area for British architects.
This installation was placed on the facade of a restaurant in Xintiandi. It has many shimmering plastic cords, and looks like a fountain. It has proven a huge attraction.
"The design looks very fresh and it attracted me to sit down here. It gives you a very comfortable feeling," said a shopper named Shayne Li.
"We wanted to try to create a similar energy to the facade of the building. A restaurant brand which is much about engaging a wider sense of people in a public environment. Your installation, your piece of project engages with them," said Christopher Taylor, the designer.
The work is one of the nine designs taking part in a shop-window project at Xintiandi, and this is the third time the event has been held. British architects worked with nine retailers selling goods ranging from lifestyle products to fashion.
"Such shop windows are quite special and eye-catching. If there are more such windows, it will make shopping more interesting," said a shopper named Zhang Yanwei.
"Shoppers now have higher requirements for shopping experience, so retailers will have to do more in their designs for windows and product display. The previous window projects here helped to attract more target shoppers who are interested in fashion and designs," said Liu Mengjie, general manager of China Xintiandi.
The window project will run until the end of next month.