Text: | Print|

Chinese couples flocking to S Korea for wedding snaps(2)

2014-11-26 09:41 Xinhua Web Editor: Gu Liping
1

The high-speed service has been spawned due to booming demands. Eun said normally their Chinese customers make reservation via phone, email or WeChat a month before they came to Seoul, deciding the studio, dress shop and beauty salon in advance. After the customers arrive in South Korea, they can finish their photoshoot in one day. Then the album will be delivered to China in a month.

To facilitate Chinese consumers, many wedding planning companies now have translators on-hand to help. Some photographers have even learned simple Chinese expression such as "Da Xiao" ( laughter) "Wei Xiao" (smile) or "Piao Liang" (beautiful)."

More and more South Korean companies are consolidating their market positions in China. They open Chinese accounts on China's Weibo social networking site and Wechat, even working with Baidu's search engine to enhance their brand's awareness. Most companies collaborate with their counterparts in China to better target more customers.

"Chinese consumers used to go to Europe and the U.S. for wedding photos in the past, but South Korea's professional photography and makeup services, as well as its convenient proximity, have triggered a change in their preferences," said Cui Gyu-ha, CEO of Visual L&C, a photo studio company.

Some companies have even cooperated with travel agencies to offer "photo plus travel packages" to attract consumers. Cui said around 70 percent of consumers have selected this package. The wedding industry and tourism industry both benefit from each other in a reciprocal way.

In 2013, around 4,253,400 Chinese tourists visited South Korea, marking year-on-year growth of 42 percent, according to data published by the China National Tourism Administration. Chinese tourists accounted for nearly one quarter of all tourists to South Korea.

The latest data from the China National Tourism Administration shows that in 2014 from January to September, a total of 4,626,600 Chinese tourists visited South Korea, with year-on-year growth logged at 39.4 percent.

Na and her husband also planned to stay for another couple of days for sightseeing and shopping in Seoul, she said.

"I have a long shopping list to complete," she said.

Comments (0)
Most popular in 24h
  Archived Content
Media partners:

Copyright ©1999-2018 Chinanews.com. All rights reserved.
Reproduction in whole or in part without permission is prohibited.