Promotion of Beijing's high-end tourism resources debuts in Athens and Rome

On November 21 and 25, 2014, a marketing campaign for Beijing's high-end tourism resources will be launched at romantic Mediterranean. Respectively in Athens, Greece and Rome, Italy, it is going to offer you a tourism and cultural feast, showing oriental beauty and charm of Beijing, as well as its brand-new looks in this Chinese ancient capital.

Distinguished from previous simple image promotion, this campaign, organized by Beijing Municipal Commission of Tourism Development (BMCTD) and participated by mainstream tourism enterprises from Beijing, is ready to unveil customized quality products for tourism, showing rich high-end tourism resources and a safe, open, and warm tourism environment.

It will show ingenious arrangement of BMCTD in each tourist routes—sports tours, Traditional Chinese Medicine (TCM) tours, exhibitions and festivals tours, cultural heritage and museums tours, and entertainment performances tours. Those tours try to present the rich cultural heritage of old Beijing and the vibrant charm of new Beijing to southern European people.