‘Shenhua’ is back in club’s new emblem

Shanghai Greenland Shenhua Friday unveiled its new emblem which has been designed by a local fan.

The emblem retains the original white, blue and red colors as well as the leopard — the team's mascot.

"Shenhua" is back and on the top, and the investor's name "Greenland" and its logo is at the bottom.

"SFC" is a common abbreviation to be used both for "Shanghai Football Club" and "Shenhua Football Club," the team said.

"Since 1993" is, off course, the year when the club was established.

The soccer balls next to Greenland is a salute to the old Shanghai Football Club, which was established in 1951 before the advent of the professional era.

The shield shape of the emblem represents the city flower michelia alba.

The club is hoping that the new emblem will end the unrest among the fans who were unhappy that the new owners had replaced "Shenhua" with "Greenland" last season.

The new emblem was chosen from about a hundred entries.

The successful candidate is a member of the local fans club Blue Devil and works in an advertisement sector.