In December 2012, Nasdaq-listed Jiayuan.com Ltd published The 2012-2013 Report about Marriage Values among Young Chinese together with the National Population and Family Planning Commission.
According to the report, there are 249 million unmarried Chinese above the age of 18, and men are more anxious than women to get into dating, relationship and marriage.
Among the unmarried population in the post-1970s, post-1980s and post-1990s, there are 23.15 million more males than females. The imbalance between men and women is obvious and the ratio among the post-1970s population is about 2 men for every woman.
According to Wan Qi, product manager of NetEase Huatian, the criteria for most is not just about whether the potential mate has the right jobs and properties, but also matching lifestyle and values.
Guo Mengmeng, 25, from Beijing, met her current husband the day she registered with Jiayuan.com in January, and got married in May.
Jiayuan has more than 73 million members and every day, about 7,000 change their status to "in a relationship" or "married".
"I was attracted to his online profile including his self-introduction and photos, so I sent him an online message. It turned out we share a lot in common, and we talked on the phone for seven or eight hours in the first fortnight," she says.
"I felt less pressure later because I didn't have to go to the blind dates arranged by my family. Also, it's more flexible as I can browse the Internet in my spare time and read various people's profiles on line," she says.
"Sometimes I receive funny and embarrassing messages, because the young men don't know how to talk to girls the right way," Zhang says.
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